300 Email Marketing Tips For A Successful Business.
I just finished reading Meera Kothand’s book, “300 Email Marketing Tips: Critical Advice, Strategies & Ideas To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email,” and decided to write a quick post about it.
Email marketing has always seemed a little complicated to me. It doesn’t seem as fun to me as designing posts on Instagram or making eye-catching Pinterest graphics, but it is essential to any business in order to build lasting relationships with clients that ultimately lead to repeat sales.
According to studies by the DMA, the average return on investment (ROI) for email marketing is about $32 for every $1 you spend. This is much higher than other marketing formats like social media.
Bad headlines, formatting, lack of calls-to-action, etc., can all effect this ROI, but if done right, email marketing can be a game-changer for your business and really help you drive sales.
This is why I wanted to let you know about Meera’s new book.
Her advice and strategies follow a 5-step activation process which really simplifies things and helps you to visualize your email marketing process as a whole.
This process guides your ideal customers from not knowing who you are to wanting to buy everything you put out for sale!
(This content may contain affiliate links where I may receive a small commission at no additional cost to you.)
The book answers a lot of common questions, such as:
- When should I send my first email?
- How often should I email my list?
- What types of emails should I send?
- Tips to create lead magnets/opt-in freebies
- Tips to capture and convert traffic to subscribers
- Tips to create a brand-boosting welcome email
It also comes with a bonus pack which includes pre-written email templates that you can customize for your business!
So if you’re like me and find the thought of email marketing a little daunting and want a simple yet workable strategy to put in place, this book is a great place to start.
If you are looking for an email marketing software to start with, I highly recommend MailerLite. It is free up to 1,000 subscribers!
300 Email Marketing Tips For A Successful Business
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